Malbec World Day, on a sliding scale, probably sits somewhere between World Health Day and International Cookie Day. Now in its fifteenth year, each 17th April, Wines of Argentina invite you to celebrate their signature grape, its history, its versatility and its significance as one of the world’s most popular varietals. A successful campaign that showcases not just the wonderful world of Malbec but also the brilliance of WofA in championing the grape that really put its country on the wine map. Indeed, every other variety now has its own ‘day’ stretched out across the calendar as a result of WofA’s proactive approach to championing Malbec.